About This Course

Is your game getting the traction it deserves? Whether organic or paid, getting the right players in your game means overall growth and more revenue. This course is a deep dive into marketing your games from the basics to advanced best practices. 

You'll learn:

  • Key marketing metrics
  • Strategies used by top studios and publishers for harnessing the power of community
  • Developing successful KOL and Viral marketing campaigns
  • Much more!


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Course curriculum

  • 1

    Foundation

    • The Big Picture

    • Tiers and What They Mean
  • 2

    Measuring Success (and Failure)

    • Understanding Your Game’s Marketability

    • Key Metrics for Marketing
  • 3

    High-impact Marketing Practices

    • Community as Marketing

    • KOL Campaigns

Instructor

Yodo1 Games

Yodo1 simplifies mobile game growth. We’re the one partner that developers and studios need to accelerate their game’s growth at every stage of its lifecycle. In 2011, Yodo1 was born to help indie studios & solo developers simplify the long, complex process of scaling mobile games, making it easy to unlock new strategic global markets. Today, we make it easy to grow mobile games in three areas: optimizing monetization, publishing indie titles, and creating time-limited in-game experiences with the world’s biggest entertainment IPs.