The Business of Mobile Gaming
Learn how to create your first games and the key go-to-market strategies, including game marketing, user acquisition, monetization, community management, and more.
about this course
From Yodo1 CEO and co-founder Henry Fong, the serial entrepreneur and game guru behind global hits such as Crossy Road and Rodeo Stampede, comes the first-of-its-kind guide to gaming industry success—and the secrets to making money with mobile games every developer should know.
With 203 billion dollars in revenue for 2022, the gaming industry has already tripled Hollywood in size.
Surprisingly enough, though there are plenty of courses out there on how to develop mobile games, nobody is teaching developers how to turn those games into successful businesses.
That’s why we created this course.
In two hours, you will learn the keys to success for game marketing, user acquisition, monetization, community management, and more.
Join today to find your success in the fascinating world of mobile games!
What you’ll learn:
How to market mobile games
Getting your game discovered and featured
Improving downloads and conversion rate
Creating vibrant game communities
Successful ad monetization strategies
How to land your dream job in gaming
Requirements:
A passion for gaming
Bonus: a game or game idea you're creating or would like to work on
course curriculum
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1
Welcome to the course!
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Course Introduction
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2
Mobile Game Marketing
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A Few Quick Questions
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An Introduction to Marketing for Games
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Three Things That Matter in Marketing
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A Brief History of the App Store and How Games Get Big
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App Store Discovery
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App Store Conversion
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App Store Targeting
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How All Our Games Have Gotten Featured
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Secrets to Influencer Marketing
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Viral Marketing and Leveraging Player Power
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User Acquisition
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3
Game Community Management
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Introduction to Game Community Management
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Community Management in Three Steps
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Game Communities in Practice
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The Holy Grail: Influencing Players through Live Ops
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4
Mobile Game Monetization
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Introduction to Game Monetization
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Making Money with Free-to-Play Games
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Designing a Game Economy
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Monetization in Action: Examples from Rodeo Stampede
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5
Careers in Gaming
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Business Roles and Careers in the Gaming Industry
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Careers in Mobile Game Marketing
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Careers in Mobile Game Monetization
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Careers in Game Management and Live Ops
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Final Thoughts
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course instructor
Co-CEO of Yodo1
Henry Fong
Yodo1 co-founder and Co-CEO Henry Fong is a veteran technologist and international business strategist with over 18 years of experience in leadership roles for companies such as Microsoft and Brocade Communications.
A serial entrepreneur and ever a gamer at heart, Henry co-founded a number of successful ventures before devoting himself to the Yodo1 mission: opening the world of gaming success to anyone with the talent to develop.